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	<title>white cross marketing</title>
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	<link>http://whitecrossmarketing.com</link>
	<description>effective mobile website technology and social media marketing solutions</description>
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		<title>Mobile Customers Are Finding Your Website… Now What Do You Do?</title>
		<link>http://whitecrossmarketing.com/mobile-customers-are-finding-your-website%e2%80%a6-now-what-do-you-do/</link>
		<comments>http://whitecrossmarketing.com/mobile-customers-are-finding-your-website%e2%80%a6-now-what-do-you-do/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 00:03:16 +0000</pubDate>
		<dc:creator>Brett Borah</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[houston]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile website design]]></category>
		<category><![CDATA[mobile websites]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[spring texas]]></category>
		<category><![CDATA[texas]]></category>
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		<category><![CDATA[zurich media group]]></category>

		<guid isPermaLink="false">http://whitecrossmarketing.com/?p=700</guid>
		<description><![CDATA[Mobile Customers Are Finding Your Website… Now What? In this series of mobile articles and presentations we have been discussing what a business will need to do to adjust to the landslide of people now accessing the Internet from their mobile device.  This is going to be essential to attracting new clients and integrating them [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://whitecrossmarketing.com/mobile-customers-are-finding-your-website%e2%80%a6-now-what-do-you-do/" title="Permanent link to Mobile Customers Are Finding Your Website… Now What Do You Do?"><img class="post_image alignleft" src="http://whitecrossmarketing.com/wp-content/uploads/2011/12/Smartphones8-125x100.jpg" width="125" height="100" alt="Post image for Mobile Customers Are Finding Your Website… Now What Do You Do?" /></a>
</p><p>Mobile Customers Are Finding Your Website… Now What?</p>
<p>In this series of mobile articles and presentations we have been discussing what a business will need to do to adjust to the landslide of people now accessing the Internet from their mobile device.  This is going to be essential to attracting new clients and integrating them into your marketing funnel.  Assuming that you have worked to optimize your website for SEO or search engine optimization; it is time to discuss what you will need to actually have as part of your website.</p>
<p>If you recall, your website, was not originally conceived to display properly on a mobile device.  It was never intended for that purpose.  We asked you as business owners, to take a challenge and visit your own website.  Most of those who took the challenge found that not only did their website not display in a flattering way; it was probably difficult for a user to navigate it to find the information they wanted.</p>
<p>If you can envision, the smaller screen size of any mobile device, the limited time the user has (sine he or she is probably not at their home when searching) and their need to find an immediate solution; having a website that appears properly from a mobile device probably takes on some urgency. There is urgency because you will realize that there are potential buyers who will quickly jump to find a competitor’s website when yours frustrates.  They will probably not wait until they get back to their PC in order to re-view your website.</p>
<p>In order to fit on the screen of a device like an Ipad, Iphone or Tablet, you will not be able to display every element of your website.  The mobile version will probably be highly condensed as well as void of some elements currently on your static website.  But there are some elements that must be present in order to accomplish your goals of attracting, maintaining and preparing the future.  While you want your pages to load quickly for your mobile visitors, at the same time, you also want prospective buyers to get the information that they need to make an informed decision about your products and services.  Here is a list of essentials:</p>
<p>1)      ‘Tap-able’ or Clickable Contact Information</p>
<p>Mobile users will want an easy way to call the company that they see on the screen to get their questions answered.</p>
<p>2)      A Single Column Design.</p>
<p>A website that forces your prospective client to have to scroll side to side is difficult to navigate.  You want to make sure that your site navigates vertically.</p>
<p>3)      Access To Your Social Media Accounts</p>
<p>People want to interact on their mobile devices, and if you have a social media presence, this is an excellent way to engage your prospective customers.</p>
<p>4)      Clickable or Tap-able Mapping Information</p>
<p>You’ll want to make it easy for customers to find you while they are in their car.  This is especially true when your business depends on foot traffic in order to be profitable.  Mapping functions allow them to visualize the route to your business and will help them to feel confident about getting the item that they want from you.</p>
<p>5)      A Clear Brand and Connection to Your Website, Logos, Etc.</p>
<p>Although you are building what is a smaller and stripped down website home page for your mobile customers, you will still want to make sure that it is clearly the company you own and manage.  Avoid totally different colors and lingo.</p>
<p>In our next article we will discuss online business directories from the mobile perspective. In particular we will discuss the ever evolving Google Places directory.   We are at our best when helping you to extend your business presence onto a mobile platform.  We make sure that your mobile website is branded properly, attractive to visitors and consistently representing your business interests.  Call us today and let us help you to get started in attracting more mobile customers to your business.<br />
<a title="Mobile Website Design" href="http://whitecrossmarketing.com/services-offered/mobile-website-design/"><br />
Mobile Website Design</a><br />
<a href="http://whitecrossmarketing.com/services-offered/custom-mobile-app-development/" title="Custom Mobile App Development" >Custom Mobile App Development</a></p>
<p>Zurich Media Group<br />
23331 Earlmist Dr., Spring, TX 77373<br />
(713) 636-5317</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Mobile SEO for Attracting New Clients</title>
		<link>http://whitecrossmarketing.com/mobile-seo-for-attracting-new-clients/</link>
		<comments>http://whitecrossmarketing.com/mobile-seo-for-attracting-new-clients/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 23:28:53 +0000</pubDate>
		<dc:creator>Brett Borah</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO - Search Engine Optimization]]></category>
		<category><![CDATA[houston]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile website design]]></category>
		<category><![CDATA[mobile websites]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
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		<guid isPermaLink="false">http://whitecrossmarketing.com/?p=696</guid>
		<description><![CDATA[Previously we raised the issue that businesses needed to undertake three basic processes for marketing success.  We stated that they need to attract new customers; they needed to maintain their client base and they needed to work with their clients to plan future products and services.  We introduced the fact that both prospective and existing [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://whitecrossmarketing.com/mobile-seo-for-attracting-new-clients/" title="Permanent link to Mobile SEO for Attracting New Clients"><img class="post_image alignleft" src="http://whitecrossmarketing.com/wp-content/uploads/2012/01/mobile-seo.jpg" width="250" height="157" alt="Post image for Mobile SEO for Attracting New Clients" /></a>
</p><p>Previously we raised the issue that businesses needed to undertake three basic processes for marketing success.  We stated that they need to attract new customers; they needed to maintain their client base and they needed to work with their clients to plan future products and services.  We introduced the fact that both prospective and existing customers are increasingly using their mobile devices to access the Internet; and because of this, these processes were going to need to be adapted and extended.  It is important to note that this does not replace other older marketing channels such as television, radio and news; it only extends your efforts to the mobile medium.</p>
<p>In our last discussion, we talked about one of the fundamentals of the attraction process: search engine marketing.  Search engine marketing utilizes your understanding of the major search engines: Google, Yahoo and MSN Bing.  Your goal is to intercept prospective buyers who are looking for information before they make a purchase.  Of course this means that your website will need to show up on the first page of search results, when a searcher types in a keyword that defines the problem that your business solves.</p>
<p>Once visitors find your website, there are some considerations.  You will need to make sure that you have taken care of certain details on your website as you work on getting your website in position to intercept buyers.  Remembering that they are not going to be on a PC, but that they are going to be on a mobile phone, you will need to make sure that each searcher can come to your site and find what they want very easily.</p>
<p>Failing to make sure that each person that comes to your website through either their PC or their mobile device can quickly and easily find what they want will result in lost visits and lost sales.  Because consumers have so many options, when the visitor comes to your site and cannot find what they need (while they are on their mobile device), they will move on to visit a site that has the information that they need, organized so that they can consume it quickly.</p>
<p>Because of this, one of the most important factors in the process is to make sure that your website is easy to navigate from a mobile device.  For this very crucial step, you will want to test your own site.  If you are like most business owners or managers, you will be surprised to find that your site is difficult to impossible to navigate from a smartphone, or IPhone or Android.  It will be evident that those who have been coming to your site have had the same experience.</p>
<p>And just as you might give up trying to navigate your site, it will also be evident that other site visitors probably did the same and found another business to call and make their purchase from.  The next step in the process is to work with a professional in your area to put together a site that recognizes mobile device browsers and displays a clean and easy to navigate version of your website.   This will, at minimum, keep your prospective customers from looking for another website to get the products and services that they want.</p>
<p>Obviously, with a different version of your website you will want to have a minimum number of essential elements. In our next article and presentation, we will discuss what those elements are.  Our company works with clients to make sure that their website is easy to navigate whether someone accesses from their home computer or their mobile device.  Our clients are always on track to benefit from buyers who prefer to use their mobile device, to research, shop and/or communicate.  Call us so that we can do the same for your business.</p>
<p><a title="Mobile Website Design" href="http://whitecrossmarketing.com/services-offered/mobile-website-design/">Mobile Website Design<br />
</a><br />
<a href="http://whitecrossmarketing.com/services-offered/custom-mobile-app-development/" title="Custom Mobile App Development" >Custom Mobile App Development</a></p>
<p><a href="http://whitecrossmarketing.com/services-offered/search-engine-optimization-seo-services/" title="Search Engine Optimization (SEO) Service" > Search Engine Optimization (SEO) Service</a></p>
<pre>Zurich Media Group
23331 Earlmist Dr., Spring, TX 77373
(713) 636-5317</pre>
]]></content:encoded>
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		<title>Search Engine Optimization for a Business Blog</title>
		<link>http://whitecrossmarketing.com/search-engine-optimization-for-a-business-blog/</link>
		<comments>http://whitecrossmarketing.com/search-engine-optimization-for-a-business-blog/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 19:49:13 +0000</pubDate>
		<dc:creator>Brett Borah</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO - Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[houston texas]]></category>
		<category><![CDATA[local business marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search engine optimization houston]]></category>
		<category><![CDATA[search engine optimization spring texas]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO houston]]></category>
		<category><![CDATA[SEO spring tx]]></category>
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		<guid isPermaLink="false">http://whitecrossmarketing.com/?p=692</guid>
		<description><![CDATA[In our previous SEO articles we have discussed the advantages of being able to use different web properties in order to capture the attention of people typing in both direct and indirectly related keywords.  We also discussed the logic in using different kinds of web properties according to the need for communication. Internet Video gives [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://whitecrossmarketing.com/search-engine-optimization-for-a-business-blog/" title="Permanent link to Search Engine Optimization for a Business Blog"><img class="post_image alignleft" src="http://whitecrossmarketing.com/wp-content/uploads/2012/01/seo-doctor.jpg" width="225" height="225" alt="Post image for Search Engine Optimization for a Business Blog" /></a>
</p><p>In our previous SEO articles we have discussed the advantages of being able to use different web properties in order to capture the attention of people typing in both direct and indirectly related keywords.  We also discussed the logic in using different kinds of web properties according to the need for communication.</p>
<p>Internet Video gives a business advantages that a regular website doesn’t.  Podcasting give a business advantages that Internet Video does not have.  We could extend this example repeatedly across the different categories of web properties: Internet Video, Podcasting, Social Media and Blogging. So it makes sense to know your audience, in the context of turning them into your future client(s).  When you think in those terms, you then make the effort to optimize the right medium to make the process effective.</p>
<p>When a business optimizes a blog for SEO, they are choosing a certain kind of web property that has certain advantages that neither their company web site, nor their other properties have.  A blog has three main advantages over a traditional website:</p>
<p>1.)    Its topics are current</p>
<p>2.)    Its topics are personal to those who write</p>
<p>3.)    It can incorporate content from all of the other web properties: Video, Social Media, Podcasting and the Regular Website, in a way that makes sense.</p>
<p>It is important to note it does retain some similarities to Social Media, in a particular a Facebook Fan page.  But the point of optimizing a blog is typically not interaction with the business’s client base.  That is more a function of a Social Media property.   A blog is really distributing a one-sided conversation about something relevant to the industry, something going on in particular at the company or even in the personal life of the blog writer or business owner.</p>
<p>A blog also retains some similarities to a regular website.  Obviously, both typically carry the most current official news of the company. However, the nature of the website is to report current events that have to with the company through press releases.  If you can picture a press conference, and the kind of statements that are made at them; you would hear in your mind very carefully worded and very formal statements being made by the person giving the press conference.  This is the kind of news or current information that businesses typically present on their company website.</p>
<p>However, if you can picture a late night talk show interview of a company official, you would hear very casual conversation in your mind, and even some joking around.  This is the tone of the content you might read on Blog.   Therefore optimizing a blog for certain keywords means something different than optimizing a website.  It helps to know who you want to communicate to and how you want to ‘talk’ to your client base.</p>
<p>Our company can optimize both blog content and website content for the keyword that will be the most advantageous for your brand.  Call us today so that we can help you determine who your target customers are, where you can find them online and how you can communicate most effectively with them.</p>
<p><a href="http://whitecrossmarketing.com/services-offered/search-engine-optimization-seo-services/" title="Search Engine Optimization - SEO Services" >Search Engine Optimization (SEO) Services</a></p>
<p><a href="http://whitecrossmarketing.com/services-offered/social-media-marketing-services/" title="Social Media Marketing Services" >Social Media Marketing Services</a></p>
<pre>Zurich Media Group
23331 Earlmist Dr., Spring, TX 77373
(713) 636-5317</pre>
]]></content:encoded>
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		<title>How to Use Mobile Marketing to Attract New Customers That Are Ready To Buy!</title>
		<link>http://whitecrossmarketing.com/how-to-use-mobile-marketing-to-attract-new-customers-that-are-ready-to-buy/</link>
		<comments>http://whitecrossmarketing.com/how-to-use-mobile-marketing-to-attract-new-customers-that-are-ready-to-buy/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 21:14:22 +0000</pubDate>
		<dc:creator>Brett Borah</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[houston]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile website design]]></category>
		<category><![CDATA[mobile websites]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[spring texas]]></category>
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		<guid isPermaLink="false">http://whitecrossmarketing.com/?p=688</guid>
		<description><![CDATA[There is no question that the mobile revolution is changing the way we live and communicate.  People are acquiring mobile devices at an increasing rate.  Nielsen, the television ratings company analyst, says that the growth of Apple’s IPhone was at least 10 times faster than the growth of America Online.  This speaks to the rapid [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://whitecrossmarketing.com/how-to-use-mobile-marketing-to-attract-new-customers-that-are-ready-to-buy/" title="Permanent link to How to Use Mobile Marketing to Attract New Customers That Are Ready To Buy!"><img class="post_image alignleft" src="http://whitecrossmarketing.com/wp-content/uploads/2012/01/profit-from-mobile-marketing2-150x148.jpg" width="150" height="147" alt="Profit from Mobile Marketing" /></a>
</p><p>There is no question that the mobile revolution is changing the way we live and communicate.  People are acquiring mobile devices at an increasing rate.  Nielsen, the television ratings company analyst, says that the growth of Apple’s IPhone was at least 10 times faster than the growth of America Online.  This speaks to the rapid rate of adoption to this new technology.</p>
<p>And when consumers acquire them, they keep them close by; as 91%, according to Morgan Stanley, of all US citizens have their mobile device with them at all times.  Therefore, if you don’t have all of the market share in a certain product or service area; those who have not tried your store or location can probably be reached on a mobile device.</p>
<p>It is important to make the distinction between a mobile phone and a mobile device.  You are probably not going to start a telemarketing campaign on their mobile phones.  Broadening our thinking to include other devices (phone, tablet pc, IPad, IPhone) gives us the full picture of what our customers are using.</p>
<p>And the connection they are making does not have to be a telephone conversation.  When we mention mobile phones or mobile devices, we are talking about their internet access.  So in the same way that PC’s connect to the Internet to give people access to the world of information, products and services; mobile devices give people the same opportunity.</p>
<p>Users can now access the internet, regardless of where they are.  A business can no longer assume that a potential buyer is reading or listening from their home or from work.  They are more likely to be connecting to the internet away from home; rather than from home.  The question then becomes how to attract them to your location, knowing that they are doing more from their mobile device.</p>
<p>One way to attract them is by making sure that your website is on the first page of results (otherwise called the top ten) when someone looks for your product or service in one of the major search engines.  The process of getting your website to appear in those first ten results is called SEO or search engine optimization.  When a potential customer goes to one of the search engines (Google, Yahoo or MSN Bing) from their mobile device and they type in their desired keywords, they will typically either call or visit one of the first locations that is shown to them.  Getting your website into the top ten results represents a great way to reach people on using mobile devices.</p>
<p>The search engines offer yet another opportunity to businesses to attract new mobile based customers.  All three search engines offer businesses the opportunity to open a free account with their online business directory.  The online business directories in each search engine, give the business the chance to claim a free listing, including a virtual map, product and/or service reviews and contact information.  The directory listing is actually a website.  You may have heard or even use the most recognized online business directory, called Google Places.  Making sure that your business has an optimized profile in Google Places will help you to attract new mobile based customers.</p>
<p>In our next article and presentation, we will discuss what you will want to have on your website to make sure that the attraction process works to your advantage.  Our company is skilled at making this part of the marketing strategy an effective one.  By making sure that your website is fully optimized for the online business directories and organic search, we help you to have the maximum opportunity for profit.<br />
<a title="Mobile Website Design from Zurich Media Group" href="http://whitecrossmarketing.com/services-offered/mobile-website-design/"><br />
Mobile Website Design</a><br />
<a title="Custom Mobile App Development from Zurich Media Group" href="http://whitecrossmarketing.com/services-offered/custom-mobile-app-development/"><br />
Custom Mobile App Development</a></p>
<p>Zurich Media Group<br />
23331 Earlmist Dr., Spring, TX 77373<br />
(713) 636-5317</p>
]]></content:encoded>
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		<title>Mobile Marketing Enhances Traditional Internet Marketing</title>
		<link>http://whitecrossmarketing.com/mobile-marketing-enhances-traditional-internet-marketing/</link>
		<comments>http://whitecrossmarketing.com/mobile-marketing-enhances-traditional-internet-marketing/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 17:09:10 +0000</pubDate>
		<dc:creator>Brett Borah</dc:creator>
				<category><![CDATA[Local Services]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[houston]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile website design]]></category>
		<category><![CDATA[mobile websites]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>
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		<guid isPermaLink="false">http://whitecrossmarketing.com/?p=678</guid>
		<description><![CDATA[Business owners and managers must work to make sure that they are ready for the increasing number of people who now access the Internet from their mobile devices.  This shift has taken place over the last five years and is likely to continue.  In fact, it is expected that by 2014, that mobile Internet use, [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://whitecrossmarketing.com/mobile-marketing-enhances-traditional-internet-marketing/" title="Permanent link to Mobile Marketing Enhances Traditional Internet Marketing"><img class="post_image alignleft" src="http://whitecrossmarketing.com/wp-content/uploads/2012/01/Mobile-and-Internet-Marketing-150x150.jpg" width="150" height="150" alt="Post image for Mobile Marketing Enhances Traditional Internet Marketing" /></a>
</p><p>Business owners and managers must work to make sure that they are ready for the increasing number of people who now access the Internet from their mobile devices.  This shift has taken place over the last five years and is likely to continue.  In fact, it is expected that by 2014, that mobile Internet use, will overtake desktop internet use.  In some ways this may mean some dramatic changes in how businesses market themselves.  Websites will need to be optimized for a mobile experience, click to call campaigns will need to be utilized when possible and SMS text messaging will need to be creatively exploited in order to build a contact database or subscriber list.</p>
<p>The move to mobile though does not mean that businesses can be less diligent in the key aspects of Internet marketing.  In fact, it is just the opposite.  Business owners need to be more industrious in video marketing, social media and local search/SEO.  With users accessing the Internet from their mobile devices, there are more total hours being spent online, than the time in recent years when users were primarily using their laptop or desktop computers of Internet access.   And although they are accessing their favorites sites through different avenues and channels; their favorite activities and sites remain the same.   Users are still engaging in video; they are still engaging in social media and they are still looking for their favorite items in local search.</p>
<p>Businesses need to continue to engage prospects and customers when it makes sense, using social media.  As stated by the publication Digital Buzz, of the 600+ million Facebook users, at least one third of them also use Facebook Mobile.  Furthermore, of the Social Network Twitter’s 165 million users, at least 50% of them are using a mobile platform.  This is very important for business owners to pick up on.  As the number of mobile device users grows, the number of hours that they spend accessing the internet is going to grow with it.  In fact, in the same Digital Buzz article, the following statistic was presented:  Americans spend at least 2.7 hours per day socializing on their mobile device.  So although the sale of goods and services isn’t direct on social media, a company needs to be in the conversations that are being held there.</p>
<p>Video marketing is still important as the use of video grows.  Businesses must continue to make their presence known in video marketing.  Mobile platform builder Rhythm New Media estimates that mobile video has a higher retention factor.   The company is quoted as saying that mobile video retains 94% for the first ten seconds, while online video retains only 81%.  This means that video marketing remains important and is now an even greater opportunity for the company willing to invest their time and resources to build them.  Yet again, mobile technology makes traditional internet marketing more viable, not less.   But, what about local search and SEO, is its need also accelerated by mobile search?</p>
<p>Local search remains an important part of every business’ arsenal.   Making sure that a company can be found for a local search on the Google, Bing or Yahoo search engines will be an important part of their success.   At least one half of all local searches are being conducted by people while on their mobile device.  That means that they are still searching for goods and services to meet their needs and if you are not ready, you will probably be leaving money on the table.</p>
<p>Zurich Media Group helps our clients to be ready for all scenarios.  We do more than implement mobile marketing.  We implement an entire system that includes video marketing, Local Search/SEO and Social Media.  Call us today so that we can help you to accomplish your goals by using all of the tools available to you.</p>
<pre><a href="http://whitecrossmarketing.com/services-offered/mobile-website-design/" title="Mobile Website Design from Zurich Media Group" >Mobile Website Design</a>
 <a title="Custom Mobile App Development from Zurich Media Group" href="http://whitecrossmarketing.com/services-offered/custom-mobile-app-development/">
 Custom Mobile App Development</a></pre>
<p>Zurich Media Group<br />
23331 Earlmist Dr., Spring, TX 77373<br />
(713) 636-5317</p>
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		<title>Effective Follow Up with Mobile Marketing is Crucial</title>
		<link>http://whitecrossmarketing.com/effective-follow-up-with-mobile-marketing-is-crucial/</link>
		<comments>http://whitecrossmarketing.com/effective-follow-up-with-mobile-marketing-is-crucial/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:03:59 +0000</pubDate>
		<dc:creator>Brett Borah</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
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		<guid isPermaLink="false">http://whitecrossmarketing.com/?p=659</guid>
		<description><![CDATA[When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern. 1) We are thinking about whether a company has a mobile optimized website, and 2) We are thinking about whether or not the company is suited well for a text messaging campaign. In the case of needing [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern.</p>
<p>1) We are thinking about whether a company has a mobile optimized website, and</p>
<p>2) We are thinking about whether or not the company is suited well for a text messaging campaign.</p>
<p>In the case of needing a mobile optimized website, it doesn’t really matter what your business sells, your location will benefit on a local level from having a mobile optimized website.  However, in the case of the most popular use of SMS text messaging, some business types benefit more than others.   Businesses that are based on the setting of appointments; restaurants and businesses based on periodic customer visits, all tend to be good candidates to benefit from SMS Marketing.</p>
<p>The reason for this is that the marketing cycle occurs at every step with some use of SMS.   Here is a typical scenario for example:</p>
<p>1)      A prospect comes in to your establishment and based on some prompting from one of the staff or signage in the store, they are directed to text code in order to receive a special discount or prize of some kind.   Executing the instructions puts the prospect in the business’ contact database of mobile phone numbers.</p>
<p>2)      The business owner strategically chooses a day and time when additional traffic would benefit the location and then offers everyone in the mobile database a special of some kind.</p>
<p>3)      Some buyers come in to shop on days that they would ordinarily not have done so.  This is possible due to people’s response rate to SMS Messages (90% are opened and read), as well as the cost to send them.</p>
<p>So the attraction of the prospect, entry into the contact database and purchase come as a result of the follow up with SMS.  However, Mobile marketing can be used along side of more traditional follow up program in order to encourage even more prospect visits.  “More traditional”, in this case, can be further defined as email.</p>
<p>Once a business has a person in their mobile phone database, management can make their objective to get the prospect to commit to entering an email database.  Obtaining the email address from the buyer still allows for the business to contact them while on their mobile device.  In a recent study completed by the analysis company Knotice, indicated that about 20% of all emails world-wide, were read and opened while user had a mobile device.   A comScore Survey noted that about 67% of people in the UK, had accessed email using their mobile device.  Email, when used effectively is still viable.</p>
<p>E-Mail follow up allows for certain benefits that text messages do not have.  It allows for longer messages to be sent from the business to those receiving the message. It allows for a meaningful reply from the receiver, in order to gain clarity.  It allows for effective forwarding from the receiver and multiple links from the sender.  And since the buyer is just as likely going to be at home when viewing it, a longer message in an email format can be better received.  Owners need to seek to have both the mobile phone number and email address in their database. Both serve separate purposes in follow up, and provide unique benefits.</p>
<p>Our company designs follow up campaigns with one purpose, and that is to build loyalty with your buyers and prospects to help them exercise a desire to buy.  We work with you to understand your basic customers and suggest methods that motivate them to take action.  Call us today so that we help you to do the kind of follow up that generates both income and loyalty from your customers.</p>
<p>Zurich Media Group<br />
23331 Earlmist Dr., Spring, TX 77373<br />
(713) 636-5317</p>
<p><a href="http://whitecrossmarketing.com/services-offered/mobile-website-design/" title="Mobile Website Design from Zurich Media Group"  target="_blank">Mobile Website Design from Zurich Media Group</a></p>
<p><a href="http://whitecrossmarketing.com/services-offered/custom-mobile-app-development/" title="Custom Mobile App Development from Zurich Media Group"  target="_blank">Mobile Apps from Zurich Media Group</a></p>
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		<title>Profitable Reasons for Using SMS Text Message Marketing with Your Business</title>
		<link>http://whitecrossmarketing.com/profitable-reasons-for-using-sms-text-message-marketing-with-your-business/</link>
		<comments>http://whitecrossmarketing.com/profitable-reasons-for-using-sms-text-message-marketing-with-your-business/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 18:43:31 +0000</pubDate>
		<dc:creator>Brett Borah</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[SMS Text Message Marketing]]></category>
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		<guid isPermaLink="false">http://whitecrossmarketing.com/?p=656</guid>
		<description><![CDATA[Companies are now taking advantage of SMS Text Message marketing to build a more profitable business.  What text messaging offers the business is the ability to construct a contact database from the mobile telephone numbers of their patrons.   Of course, having a contact database is not significantly different from having an email or newsletter list, [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://whitecrossmarketing.com/profitable-reasons-for-using-sms-text-message-marketing-with-your-business/" title="Permanent link to Profitable Reasons for Using SMS Text Message Marketing with Your Business"><img class="post_image alignright" src="http://whitecrossmarketing.com/wp-content/uploads/2012/01/SMS-Text-Message-Marketing.gif" width="191" height="243" alt="SMS Text Message Marketing" /></a>
</p><p>Companies are now taking advantage of SMS Text Message marketing to build a more profitable business.  What text messaging offers the business is the ability to construct a contact database from the mobile telephone numbers of their patrons.   Of course, having a contact database is not significantly different from having an email or newsletter list, except for people’s response to receiving text messages.  Currently, according to multiple research firms, SMS messages are opened and read at a rate of 90%, and this compares to average email open rates of 39%.  This means that when your business promotes itself using a text message, you can generally assume that the message has, at least, been read.</p>
<p>Once your business has collected the mobile number, they will have automatically been placed in a database to manage.  There are then, several exciting possibilities for you to put in place to market your business.</p>
<p>1.)    Design a Campaign to Bring In Loyal Customers On A Traditionally Slow Night</p>
<p>2.)    Design a Campaign to Bring In Customers For an Event, such as a band or celebrity</p>
<p>3.)    Design a Campaign to Bring In Customers Who would want to participate in a contest</p>
<p>4.)    Design a Campaign to Bring In Customers Who Might want a certain menu item</p>
<p>When these possibilities are mentioned to business owners and managers, sometimes their immediate reaction is that these options don’t seem to bring in any new customers.  That is a fair assessment; however, new customers are not the main objective for this kind of SMS Message marketing.  The true objective is to bring the customer back to the restaurant faster than they would have come otherwise.</p>
<p>For instance, a customer comes to the location and is instructed on the signage in the store to text a code to a certain number, and then he or she will be given a discount on their purchase for that evening.  Customers, who are price sensitive, will take the option, and get a return SMS message with the correct code to display to redeem their discount.</p>
<p>However, now this person is part of that store’s contact database.  Therefore, when the managers feel as if they have a special offer or discount to send out to that person and all of those who took the same discount, they will send a message to them.  SMS becomes profitable based on how it is used.  Typically, you are taking a situation where your business would normally take a ‘hit’ and bringing in your proven buyers with a special deal.   That is where the list of four possibilities comes in.</p>
<p>For example, looking at the first possibility; profits come as a result of generating more revenue than a store would have been able to do solely with traditional advertising.  When the message is sent on a traditionally slow day or night, and is sent with a ‘special’ that is attention grabbing; the location can bring more prospects to their location.  For every client or customer that comes in over the average number of patrons that normally come in, that particular day or time becomes more profitable for the business.</p>
<p>Another key to the profitability is the fact that an SMS messaging system is flexible and relatively inexpensive, when implemented by an experienced professional.  Our company routinely customizes solutions that fit the unique customers each business has, at a price that makes sense for the business and fits their budget.  We work with business owners and managers on how to put together a game plan that makes the best use of mobile marketing.  Call us today so that we can show you how to customize a text messaging plan to begin more generating more potentially profitable special days and nights.</p>
<p>Zurich Media Group<br />
23331 Earlmist Dr., Spring, TX 77373<br />
(713) 636-5317</p>
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		<title>New Challenges (and Opportunities) With the Use of Mobile Technology</title>
		<link>http://whitecrossmarketing.com/new-challenges-and-opportunities-with-the-use-of-mobile-technology/</link>
		<comments>http://whitecrossmarketing.com/new-challenges-and-opportunities-with-the-use-of-mobile-technology/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 02:49:01 +0000</pubDate>
		<dc:creator>Brett Borah</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
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		<guid isPermaLink="false">http://whitecrossmarketing.com/?p=652</guid>
		<description><![CDATA[The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business.  The headache comes as a result of the new questions that mobile device use causes business owners to ask: 1)      Will customers and prospects still visit my website? If so, [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://whitecrossmarketing.com/new-challenges-and-opportunities-with-the-use-of-mobile-technology/" title="Permanent link to New Challenges (and Opportunities) With the Use of Mobile Technology"><img class="post_image alignright" src="http://whitecrossmarketing.com/wp-content/uploads/2012/01/mobile-technology.jpg" width="198" height="370" alt="Mobile Technology" /></a>
</p><p>The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business.  The headache comes as a result of the new questions that mobile device use causes business owners to ask:</p>
<p>1)      Will customers and prospects still visit my website? If so, how can they see it on that little screen?</p>
<p>2)      If they are on the phone and not at their computer, will they read my emails?</p>
<p>At the same time, each of these problems presents the business with a great opportunity to capture additional market share, customer loyalty and profits.  Any business owner that tackles each of these challenges head on will find that they have put themselves in a position to create more revenue and more opportunity.   Here are answers to the questions.</p>
<p><strong>Will Customers Still Visit My Website? If So, Will They Be Able To See It?</strong></p>
<p>When surveyed in June 2011, mobile device users reported that they used the Internet on average 74 minutes per day, up from 64 minutes six months prior to that.  Additionally, when mobile device users were surveyed by Prosper Mobile Insights, a research firm, a significant number stated that Internet usage was the one function on their Smartphone or iPad that they could not live without.   People are going to continue to visit websites, and they are going to visit them on their mobile phone.</p>
<p>However, most websites are not constructed to be visible on a mobile device. In fact, if you use your mobile device to see how your site appears on it, you may find that it does not fit well on the screen.  This is something that can easily be fixed by qualified marketing consultants.</p>
<p>Our company can help you to build a mobile version of your website so that visitors will be able to see all of the most important information about how to contact you, what you offer and what your latest news is.  If you notice that your website does not give visitors all of the information they need when you view it on a mobile device, contact us.  We can usually put something in place for you in less than a week.</p>
<p><strong>If They Aren’t On the Computer, But On Their Personal Mobile Device, Will They Still Read My Emails?</strong></p>
<p>Statistics indicate that people are reading their email while on their mobile devices, and the rate at which they are doing so is increasing.  Mobile analysis firm, Knotice, recently reported that 20% of all emails viewed were viewed on a mobile device.  That may not seem like a significant statistic by itself.  However, that 20% is a 51% increase since December 2010.   So in answer to the question, there is no reason to believe that email is going away, or that clients and prospects won’t see it.</p>
<p>However, mobile technology has provided savvy business owners the opportunity to connect with their customer directly by their mobile phone.  This connection allows them to build a contact database of mobile telephone numbers.  They are able to do this with SMS text messaging.   It is possible that text messaging, as a way to contact and manage a customer database, is as much if not more effective than email.</p>
<p>The good thing is that open/read rate statistics for text messages is between 90% and 95%, according to multiple mobile statistical survey companies, including the Neilson Company (TV ratings company).  SMS text messaging gives you a very close, personal and direct way to offer your prospects and customers an incentive to come to your location that is immediate.   Additionally, a system like this can be relatively inexpensive to set up depending on the complexity of your business.</p>
<p>Regardless of this or any other marketing challenge that is posed by new mobile technology, we can help you meet it, whether you need to implement a new mobile website or you need to put a text messaging program in place.  Call us today and let us show you how to meet your mobile prospects and customers where they are, and see your profits grow now and in the future.</p>
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		<title>I Already Have A Website… Why do I Need Another One?</title>
		<link>http://whitecrossmarketing.com/i-already-have-a-website%e2%80%a6-why-do-i-need-another-one/</link>
		<comments>http://whitecrossmarketing.com/i-already-have-a-website%e2%80%a6-why-do-i-need-another-one/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 16:09:30 +0000</pubDate>
		<dc:creator>Brett Borah</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
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		<guid isPermaLink="false">http://whitecrossmarketing.com/?p=648</guid>
		<description><![CDATA[It may sound strange to hear that the website that you have is not enough to engage your customers and prospects.  For many businesses who have invested hundreds (sometimes thousands) of dollars in putting together a website that works, it almost sounds like ‘hype’ to say that you need a second website.  Although there are [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://whitecrossmarketing.com/i-already-have-a-website%e2%80%a6-why-do-i-need-another-one/" title="Permanent link to I Already Have A Website… Why do I Need Another One?"><img class="post_image alignright" src="http://whitecrossmarketing.com/wp-content/uploads/2011/12/mobile-website-design-72x72.gif" width="72" height="72" alt="mobile website" /></a>
</p><p>It may sound strange to hear that the website that you have is not enough to engage your customers and prospects.  For many businesses who have invested hundreds (sometimes thousands) of dollars in putting together a website that works, it almost sounds like ‘hype’ to say that you need a second website.  Although there are certain expenditures that are only ‘hype’, meaning that you could profit just as well without them, a mobile website is not one of them.</p>
<p>You probably don’t need a mountain of statistics to tell you that people are now spending more time on their mobile phones, than they have in years past.  You also know that the key factor that has changed all of that is internet accessibility.  In other words, the mobile phones (and other mobile devices like tablets and IPads) are capable of giving people access to the internet.  Therefore, instead of waiting until they get to their home computer or until they get to work; they visit the websites that they want to access while on their mobile device.</p>
<p>Unfortunately, a website that displays perfectly on a computer screen, does not display well on a mobile device.  Even worse, the website that is so easy to navigate with a mouse or a keyboard is impossible to navigate while using a mobile device.</p>
<p>Moreover, certain buttons and links can be un-clickable when visited from this same mobile device.  The best test is to take is to use your own Smartphone, IPad or Tablet (or that of a friend) and visit your current business website.  If you haven’t done this recently from one of the mobile devices that people commonly use, the results will probably surprise you.</p>
<p>In observing your website you should consider the following:</p>
<p>1)      If I were on the go, would my website be simple enough to access and find what I want easily?  Would it be easy for me to make the decision to buy?</p>
<p>2)      Is it easy for people to find my contact information, my exact location and other relevant business details?</p>
<p>3)      Would accessing my business website frustrate me?</p>
<p>If accessing your own website is frustrating to you when looking at it from a mobile device; it is very likely that it would be frustrating to customers and prospects also.  However, your customers and prospects are likely to move on quickly to look for a website where they can easily find their answers or resources.</p>
<p>There are solutions that you can implement to provide visitors with a simple version of your website that they would see when accessing it from their mobile device.  However, all solutions are not created equal in terms of what they do to help you to market effectively.  Having a website redesigned is easy to do, but having it redesigned for marketing purposes on mobile platforms is more involved.</p>
<p>We are skilled and experienced in structuring marketing campaigns around clients’ mobile websites.  We make sure that you are able to collect leads, offer specials and give incentives to loyal customers when your site is visited. Our goal is to help you to increase profitability with every single dollar you spend. Call Zurich Media Group today and let us help you put a mobile solution in place to help you maintain your customers and to increase your profits.</p>
<p>Zurich Media Group<br />
23331 Earlmist Dr., Spring, TX 77373<br />
(713) 636-5317</p>
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		<title>Different Ways for Your Company to Use Mobile Marketing to Generate More Profits</title>
		<link>http://whitecrossmarketing.com/different-ways-for-your-company-to-use-mobile-marketing-to-generate-more-profits/</link>
		<comments>http://whitecrossmarketing.com/different-ways-for-your-company-to-use-mobile-marketing-to-generate-more-profits/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 20:01:22 +0000</pubDate>
		<dc:creator>Brett Borah</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
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		<guid isPermaLink="false">http://whitecrossmarketing.com/?p=642</guid>
		<description><![CDATA[It is clear that people are spending more time than they used to, accessing the Internet from their mobile devices.  As a matter of fact, according to a report in E-Marketer, a leading marketing news and research company, as of mid 2011, people are on average spending at least one hour engaged on their mobile [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://whitecrossmarketing.com/different-ways-for-your-company-to-use-mobile-marketing-to-generate-more-profits/" title="Permanent link to Different Ways for Your Company to Use Mobile Marketing to Generate More Profits"><img class="post_image alignright" src="http://whitecrossmarketing.com/wp-content/uploads/2012/01/profit-from-mobile-marketing2-150x148.jpg" width="150" height="147" alt="Mobile Marketing Profits" /></a>
</p><p>It is clear that people are spending more time than they used to, accessing the Internet from their mobile devices.  As a matter of fact, according to a report in E-Marketer, a leading marketing news and research company, as of mid 2011, people are on average spending at least one hour engaged on their mobile phones throughout the day.  In the United States, that is a 30% increase over the calendar year in 2010.  It is safe to say that for the near future, businesses will have to be intentional about what they do to reach consumers on their mobile devices.</p>
<p>But that leads to the question, of being intentional with what?</p>
<p>What does it mean to do mobile marketing on purpose?</p>
<p>More importantly, how can it bring a business more profits?</p>
<p>There are two ways that a business can immediately profit using mobile marketing:  1) a business can use text messaging to work with existing customers and prospects; 2) a business can make itself easy to access by having a mobile version of their website.  Although there are other ways a company can use mobile marketing, these two things are changes that can be made almost immediately.</p>
<p><strong>Text Messaging</strong></p>
<p>A business can use text messaging to build a list of people that can be contacted in order to offer them valuable savings or the opportunities for increased value.  Because 90% of all text messages received are actually read within minutes of having been sent, adding a prospect to a mobile list gives the business certainty that their message will be read.</p>
<p>That fact makes text messaging a powerful means to communicate, especially when compared to email.  Because of the sheet volume of email that adults receive, they (emails) routinely sit unread in inboxes sometimes for weeks.  With text messaging, the response (positive or negative) is completed almost instantly.</p>
<p><strong>Mobile Websites</strong></p>
<p>One thing that a business must do is to make sure that their website appears properly on some of the more popular mobile devices such as the Android, iPad and Blackberry.   This is important because mobile technology has only recently grown in use, and as a result, most companies did not originally have their website designed for people who were going to access it from a mobile device.  So most sites, unless they have been upgraded, may fit perfectly on the computer screen, but are too large for the mobile device screen.</p>
<p>A good marketing consultant can redesign a website so that the site technology will recognize when visitors are accessing it through a mobile device.  When that happens, the visitor is sent to a mobile version of the website that fits their particular phone or device.  This keeps the site visitor from giving up in frustration and going on to find another business to meet their needs.</p>
<p>Our company can put together marketing tools that will allow you to quickly implement SMS text messaging in your business, as well as to provide you with a mobile version of your website.  Once we sit down with you to discover the unique aspects of your business as well as the goals your company has set, we can help you start profiting from mobile marketing.  Call us today. Every day that goes by that you are not ready to meet your customers and prospects on their mobile devices, you are leaving money on the table.  A strong push now will help you to move quickly before your competition does so.</p>
<p>Zurich Media Group<br />
23331 Earlmist Dr., Spring, TX 77373<br />
(713) 636-5317</p>
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