The Blackout Worked

January 21, 2012

Wednesday’s Internet blackout was historic because of your activism and the millions of others who spoke out strongly against Internet censorship.1 Our voices were heard loud and clear through major media coverage of the blackout. What did we accomplish? Senate Majority Leader Harry Reid indefinitely postponed this coming Tuesday’s vote on the Internet censorship bill in the Senate, [...]

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Mobile Marketing – Being Where Your Customers Are

January 20, 2012

As a business owner, you know that one of the most important parts of your business is marketing and promotion.  Reaching people with the right message about what you do is crucial to getting prospects to try you and getting customers to come back to you.  In just the last two decades, there has been [...]

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Mobile PR – We Want to Share This Article

January 9, 2012

“Keep up or fall behind…” – Brett Borah at Marketing Leadership Masters Conference 2011 We wanted to share this interesting article with our readers. As we have been saying for years, the world of marketing and public relations is rapidly changing in light of new social media platforms, the mobile revolution and new marketing technologies.Marketing [...]

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Why Hire a Social Media Marketing Consultant?

December 22, 2011
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When it comes to marketing your company’s product or services, there are a few choices that you have. You can do it yourself, you can hire someone full-time to take on the job, or you can hire a marketing consultant. Unless you have more than 500 employees or over twenty million in annual sales the [...]

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Search Engine Optimization for Social Media

September 14, 2011
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In previous discussions, we have been talking about the advantages of Search Engine Optimization or SEO. You may recall that SEO is the process of making sure that you have a website that is ‘findable’ by someone who is looking for a solution to their problem.  While this discussion has to do with the most [...]

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SEO: Optimizing a Website for the Search Engines Using Online Video

August 21, 2011
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In our last SEO article, we talked about the benefits of having multiple web properties to optimize for the search engines.  In fact, as you may have been thinking about your own website, you know that it might not make much sense to address all keywords (directly and indirectly related) in one place.  In some [...]

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SEO – Optimizing the Website and the Business

August 14, 2011
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In our last discussion, we talked about making sure that a business covered both direct and indirect keywords.   A business can benefit from having people find them after they have searched for information on what they know to be the solution to their problems.  For example, a patient is near-sighted and knows that an optometrist [...]

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Effective SEO Research Finds Buyers Searching for Problems and Solutions

August 9, 2011
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Using SEO, or Search Engine Optimization, to get traffic to your website is an important part of generating additional revenues.  Internet surfers and searchers go to the major search engines (such as Google, Yahoo and/or Bing) in search of a solution to a problem that they are having.  They then use the search engine by [...]

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How Companies Are Using SEO to Open New Markets

August 2, 2011

In their popular business book of 2009, called “The Blue Ocean Strategy”, W. Chan Kim and Renee Mauborgne suggested a theory to small business owners about marketing their business.  The authors said that small and mid-sized companies do most of their marketing where there is lots of competition.  In the book, they called these markets [...]

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The Importance of Video Marketing – Part II

July 25, 2011

In a previous article, we discussed that online video was becoming a preferred way for people worldwide to get messages.  Video is growing as a preference among the activities on the web, and it is growing as a tool to get people to take action on marketing messages.  In some cases, where it is to [...]

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