Mobile Customers Are Finding Your Website… Now What Do You Do?

by Brett Borah on January 30, 2012

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Mobile Customers Are Finding Your Website… Now What? In this series of mobile articles and presentations we have been discussing what a business will need to do to adjust to the landslide of people now accessing the Internet from their mobile device.  This is going to be essential to attracting new clients and integrating them [...]

Mobile SEO for Attracting New Clients

by Brett Borah on January 29, 2012

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Previously we raised the issue that businesses needed to undertake three basic processes for marketing success.  We stated that they need to attract new customers; they needed to maintain their client base and they needed to work with their clients to plan future products and services.  We introduced the fact that both prospective and existing [...]

Search Engine Optimization for a Business Blog

January 29, 2012
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In our previous SEO articles we have discussed the advantages of being able to use different web properties in order to capture the attention of people typing in both direct and indirectly related keywords.  We also discussed the logic in using different kinds of web properties according to the need for communication. Internet Video gives [...]

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How to Use Mobile Marketing to Attract New Customers That Are Ready To Buy!

January 28, 2012
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There is no question that the mobile revolution is changing the way we live and communicate.  People are acquiring mobile devices at an increasing rate.  Nielsen, the television ratings company analyst, says that the growth of Apple’s IPhone was at least 10 times faster than the growth of America Online.  This speaks to the rapid [...]

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Mobile Marketing Enhances Traditional Internet Marketing

January 28, 2012
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Business owners and managers must work to make sure that they are ready for the increasing number of people who now access the Internet from their mobile devices.  This shift has taken place over the last five years and is likely to continue.  In fact, it is expected that by 2014, that mobile Internet use, [...]

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Effective Follow Up with Mobile Marketing is Crucial

January 25, 2012

When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern. 1) We are thinking about whether a company has a mobile optimized website, and 2) We are thinking about whether or not the company is suited well for a text messaging campaign. In the case of needing [...]

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Profitable Reasons for Using SMS Text Message Marketing with Your Business

January 24, 2012
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Companies are now taking advantage of SMS Text Message marketing to build a more profitable business.  What text messaging offers the business is the ability to construct a contact database from the mobile telephone numbers of their patrons.   Of course, having a contact database is not significantly different from having an email or newsletter list, [...]

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New Challenges (and Opportunities) With the Use of Mobile Technology

January 23, 2012
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The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business.  The headache comes as a result of the new questions that mobile device use causes business owners to ask: 1)      Will customers and prospects still visit my website? If so, [...]

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I Already Have A Website… Why do I Need Another One?

January 22, 2012
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It may sound strange to hear that the website that you have is not enough to engage your customers and prospects.  For many businesses who have invested hundreds (sometimes thousands) of dollars in putting together a website that works, it almost sounds like ‘hype’ to say that you need a second website.  Although there are [...]

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Different Ways for Your Company to Use Mobile Marketing to Generate More Profits

January 21, 2012
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It is clear that people are spending more time than they used to, accessing the Internet from their mobile devices.  As a matter of fact, according to a report in E-Marketer, a leading marketing news and research company, as of mid 2011, people are on average spending at least one hour engaged on their mobile [...]

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